We build the systems that create demand and the systems that fulfil it.
Performance marketing, ERP and the data layer that makes them agree. One team, from the click to the invoice.
Start where your problem is
Three practices, one team, one set of numbers
For CMOs and founders
Marketing
Paid media, SEO, social and content, with tracking built to survive platform change. Optimised against orders that actually shipped, not against platform-reported conversions.
Explore marketingFor COOs, CFOs and IT heads
Technology
ERP on SAP Business One, Odoo and Tally. Procurement, inventory, warehouse, manufacturing, POS, order management and finance, across multiple stores and warehouses.
Explore technologyFor anyone who has stopped trusting the dashboard
Data & AI
Analytics implementation, Power BI and Tableau, AI automation and workflow design. The layer that makes the first two agree with each other.
Explore data & AIThe connected commerce stack
Most businesses buy these four layers from four vendors
Then nobody owns the seam. Ad spend runs on out-of-stock SKUs, store revenue never reaches the ad platform, and finance closes the month on numbers that do not match the marketing report. We build all four.
Demand
Layer 01- Performance marketing
- SEO
- Digital PR
- Social media
- Content & creative
Conversion
Layer 02- Websites
- Mobile apps
- Landing pages
- CRM & lifecycle
- Server-side tracking
- CAPI
Operations
Layer 03- SAP Business One HANA
- ABAP
- Odoo
- Tally
- Procurement
- Inventory
- Sales & distribution
- Warehouse
- Manufacturing
- Production
- POS & in-store
- Order management
- Finance & accounting
Intelligence
Layer 04- Analytics implementation
- Adobe Analytics
- Power BI
- Tableau
- AI automations
- Workflow design
- API integration
Selected work
What it looks like when the layers connect
Get Fair Property
A full-funnel digital ecosystem combining paid media, content and analytics to bring qualified property buyers in at scale.
Mud & Milk
A lifestyle-led digital identity connecting clean beauty storytelling with community-driven social engagement.
IBU
Multi-sector advertising campaigns focused on audience targeting, lead efficiency and continuous performance optimisation.
Your first connected case study
Marketing plus systems, same client, with a before and after on order-to-cash days or blended CAC against shipped revenue. This slot is the single most valuable page on the new site.
Client voices
Named, with a role and a number
Attribution matters more now. A firm asking to touch a production ERP is held to a higher standard of proof than an agency running ads.
Ravi and the team handled all forms of paid advertising with a strategic, results-driven approach that brought in higher quality leads and opened up new business.
Slot reserved for a Technology or ERP client. Needs full name, role, company and one operational number — stock accuracy, order-to-cash days, go-live date held.
Slot reserved for a connected engagement where MetaLogic ran both marketing and systems. This is the testimonial that proves the positioning rather than describing it.
Questions
The five we actually get asked
Fair question, and it is the right one to ask. Our ERP work is delivered by certified implementation consultants, not by media buyers. What we add on top is the thing most ERP partners do not do: connecting the system to the demand side so your spend, stock and revenue reconcile. Ask us for the certifications and the named consultants before you shortlist anyone, including us.
Yes, and most clients do. The usual sequence is marketing first, then the tracking and reporting layer once attribution becomes the bottleneck, then ERP when spreadsheets stop holding. Nothing about the first engagement commits you to the next one.
It depends on module count and data quality far more than on company size. A single-entity Odoo or Tally rollout covering inventory, sales and finance typically runs eight to sixteen weeks. Multi-warehouse SAP Business One with manufacturing runs longer. We phase by module so you get something live early rather than waiting for one large go-live date that slips.
No. The marketing practice grew up in e-commerce, D2C and SaaS. The technology practice serves retail chains, distribution and manufacturing, where multi-store and multi-warehouse operations are the norm. The overlap between those two is where we do our best work.
Production systems are covered by a support agreement with defined severity tiers. Critical incidents get acknowledged within fifteen minutes, a workaround inside two hours and a written root-cause analysis within seventy-two hours whether or not you ask for one. The escalation path and the named owner are in the contract, not in a follow-up email.
Tell us where the numbers stop matching
A 30-minute call, no deck. We will tell you which of the four layers is actually your problem, even when the answer is that you do not need us yet.
Not ready to talk? Take the ERP readiness check — twelve questions, no email required, and it usually shows you need better integration rather than a new system.